So, what does Pinktober mean for them? Well, it means that now is the time to raise and spread awareness about breast cancer - distribute information, participate in charity events and bond with the afflicted community. Yet, it also means fighters, survivors and supporters are bombarded with “pink culture” and merchandise. With so many  products from different sources out there, how can clarity be maintained in the pink fog.

Here are a few simple guidelines:

1) When choosing to show support for cancer (of any type) please make sure to read up on what the cancer is and whom it affects. The first step to spreading awareness is to be informed.

2) Remember that both men and women can get breast cancer. While it is true that the disease affects mostly women, to believe that it is exclusively so is a mistake and will lead to discrimination. You can always wear “pink” for the men affected by this disease.

3) While it is wonderful to show support for the fight against Breast Cancer with a purchase, please make sure it comes from a creditable source and clearly indicates the funds will going to research, awareness or helping those affected. Just cause it’s pink does not mean it’s genuine.

4) Always remember that the most effective way to spread awareness is through people. You can wear the “pink”  t-shirt, bracelet, watch or earrings to spread awareness, but ultimately the most important thing anyone can do is to speak up.

5) Never underestimate the power of individuals. One person can educate and enlighten many others about this killer disease. Helping only one person means saving the life of someones child, mother, father, sibling or partner therefore helping many.

Each one of you is a catalyst of change, can spread awareness and help save someones life. Pink or no pink, we need you.